We present ARTEFACTA: the new fair that will connect furniture and design with commerce

In a meeting held on Friday the 14th, the arrival of a new fair for 2026 was presented to the media. The event will be held in parallel with the sixth edition of Electronics & Home Argentina and will bring together representatives of furniture, mattresses, design and retail to promote business, present trends and strengthen the professionalization of the sector.

For three days, ARTEFACTA will propose a comprehensive environment to promote business, strengthen ties and generate new opportunities. In the yellow pavilion of La Rural, manufacturing companies, national and international brands, distributors and suppliers will meet to present their products, collections and novelties in furniture, Mattresses, Kitchen Accessories, Home Textiles, Decoration, Bazaar and Lighting.

In addition, the event will include a program of talks and conferences aimed at professionalize the sector, with the participation of references and specialists who will analyze the industrial and aesthetic transformations, as well as his link with retail, offering a current look at the challenges and opportunities that define the present and future of the industry.

ARTEFACTA is designed as a business and knowledge space for businesses, professionals, architects, interior designers, designers, decorators, real estate developers, corporate buyers and distributors. Its B2B format guarantees an ideal environment for networking, the generation of commercial agreements and the creation of strategic alliances between the different links in the design, setting and retail chain.

"With ARTEFACTA we want to provide a different space, where the protagonists of design and setting can show their potential, meet, be inspired and grow their businesses. We believe in the value of face-to-face meetings, but also in the importance of promoting innovation and professionalization of the entire sector chain. This first edition is just the beginning of a project that we think of in the long term, with a vocation for regional leadership," says Carlos Clur, CEO of Grupo Eletrolar.

With the support and track record of Grupo Eletrolar, organizer of large business fairs in Latin America, ARTEFACTA is projected as a new, unmissable annual event that aspires to consolidate itself as the reference point for the sector in the region. The event will combine in-person exhibition with digital actions, generating a comprehensive experience that connects brands and professionals throughout the year.

"The idea of ​​creating ARTEFACTA, together with Electronics & Home, represents a strategic opportunity for exhibitors and visitors, since both spaces share audiences with interests in the same topics. In short, it is an opportunity to find all the products that are then offered in stores, in the same place," points out Juan Cruz Martín Grondona, General Director of Electronics & Home and Artefacta.

The first edition of ARTEFACTA takes place within the framework of the 6th edition of Electronics & Home Argentina, a leading b2b event that takes place in Buenos Aires, and brings together the main home appliance, computer, cell phone, electronic items for the home and retail companies from across the country. In 2026, Electronics & Home will be held in La Rural for the first time.

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