The most important B2B fair of technology, appliances and household items in Argentina, was a success of call and exhibitors.

It was 3 days of exposure where more than 1500 products were exhibited and more than 400 national and international brands were present, which they said present at the Costa Salguero Center. It was a unique event for face to face and relationship of entrepreneurs, professionals in the sector, corporate market and merchants.
“We are very satisfied with the results of this fifth edition of Electronics Home. We greatly exceed our expectations in terms of call, level of content and quality of the exhibitors. The sustained growth of the event confirms the relevance that it has acquired within the techno industry and the retail in Argentina. We are going with the certainty that Electronics Home Ecosystem. " Carlos Clur, CEO of Electolar Group.

Organized by Electolar and Azul Play Group, the most important B2B event in the sector ended today exceeding the expectations and public call compared to its edition last year. Companies took advantage of the event to make important releases. In addition, the latest market innovations and technology and trends worldwide were presented.

"This fifth edition of Electronics Home marked a new milestone for us," said Juan Cruz Grondona, commercial director of Electronics Home Argentina. "The level of participation, both brands and professionals in the sector, was exceptional. We saw a great networking dynamics, concreted businesses and a genuine interest in the themes of the Home Forum Electronics. All this shows us that the event has become a strategic platform for the development of the technological retail channel in the country."

"Electronics Home Forum" had its first edition

The novelty of this edition is the incorporation, for the first time, of the Electronics Home Forum, which took place on Wednesday, July 2, in the Convention Room of Pavilion 6.

Milagros Bin, Customer Success Vertical Retail Lead of Nielseniq Argentina, was in charge of opening the Forum, with his conference: "Consumer preferences in double -digit recovery times." "The appliance market grew by 41% in units, leveraged by wholesale, deceleration in prices and greater financing." He also said that "physical sales points grow above average, 43% in units. In terms of channels, specialists and marketplaces are those who gain participation compared to last year."

"The fastest growing sectors are white, small, IT and Telecom line, while brown line and air conditioning grow below the average." And with respect to the online channel: "It represents 56% of the units sold in the market. The marketplace being 76% of the total online sale," Milagros Bin concluded.

The second conference was about: "The consumer to the internationalization of the industry: dialogue with the Undersecretary of Consumer Defense and Commercial Loyalty and with the Argentine International Investment and Trade Agency" and was in charge of different officials. The AB. Fernando Martín Blanco Muiño, Undersecretary of Consumer Defense and Commercial Loyalty, said that: "We are very optimistic with the numbers. Our main objective is to simplify the life of the merchant at all levels."

The third and last talk of the Forum was in charge of different companies: "Connecting with the consumer of the future: the vision of the leaders of the sector." In charge of Fernando Novoa (Electrolux), Pierino Mastronardi (Peabody), Ezequiel Brusco (Newsan) and Marcelo Srbovic (Visuar). In this panel, sector leaders agree that there are good expectations for the second semester. And they affirmed that the different links in the chain are more in synergy than ever. And as a recipe the importance of rapid adaptation.

Launches and novelties in the stands sector

In the Stands, Hogar and Tecno sector, he invited everyone present to a Masterclass by Joaquín Pantuso, the renowned chef Coffee Pastry Jakarta, formed in Paris by Cedric Grlet. He made a live demonstration on how to prepare the famous and innovative "les fruits", dessert that could be tasted right there in the stand.

The Liliana brand exclusively presented its new pizzero oven "Fast Pizza". The oven reaches 450 degrees, and stone pizzas can be cooked in just 3 minutes. Includes the refractory plate and the tray to cook. Attendees were able to taste the pizzas live.

For its part, Electrolux, was presenting its exclusive 5L Air Fryer Family in its stand. They cooked french fries and distributed to all those present who went through that sector.

Due to the success of this edition, the Electronics Home Argentina 2026 edition has already been confirmed, which will also be held in Costa Salguero Center. Electronics Home Argentina has the support and experience of the Electolar Group, which for 18 years organized Latin American Electronics International Trade Show and Electolar Show, in San Pablo, Brazil.

Electronics Home in Latin America: Mexico and Brazil also had their edition

The regional event agenda was expanded this year. From June 17 to 19, Mexico first celebrated Electronics Home, an event that connected the entire consumer electronics chain of the country with the rest of Latin America.
In Brazil, from June 23 to 26, the 18th Electolar Show took place in the renovated Anhembi district of São Paulo. In addition, Lifestyle South America was presented for the first time, an extension of the Environment Fair, with focus on design and lifestyle.

Coverage in specialized media:

Infobae
https://www.infobae.com/inhouse/2025/06/25/lo-ultimo-en-tecnologia-para-el-hogar-la-exposicion-que-reunira-a-los-referentes-de-la-industria/
The press
https://www.laprensa.com.ar/Lo-que-llega-esta-semana-en-materia-de-tecnologia-561362.note.aspx
First page
https://primerapagina.info/nota/17488/electronics-home-2025-evento-para-referentes-de-la-industria-tech-y-del-hogar/
Latam Investor
https://inversorlatam.com/comenzo-la-quinta-edicion-de-electronics-home/
Tecnonews
https://www.tecnonewsroom.com.ar/2025/07/comenzo-la-5ta-edicion-de-electronics.html
Bank Magazine
https://bankmagazine.com.ar/la-quinta-edicion-de-electronics-home/
Scope
https://www.ambito.com/economia/boom-consumo-bienes-durables-la-venta-electro-crecio-41-5-meses-y-domina-el-canal-online-n6163071
DBiz
https://dbiz.today/Agenda-Eventos/Mas_de_8000_personas_disfrutaron_de_Electronics_Home_Argentina
Latam News
https://latamnoticias.com/tecnologia/mas-de-8-000-personas-dijeron-presente-en-la-quinta-edicion-de-electronics-home-en-argentina/
The voice
https://www.lavoz.com.ar/ciudadanos/las-ventas-de-este-electrodomestico-crecieron-un-367-en-lo-que-va-del-ano/
Enretail
https://www.enretail.com/2025/07/04/exitoso-cierre-de-electronics-home-argentina/
Infobae
https://www.infobae.com/economia/2025/07/04/electrodomesticos-en-auge-cuales-son-los-favoritos-de-los-argentinos-y-los-que-explotaron-en-ventas/?outputType=amp-type
Mercado
https://mercado.com.ar/noticias/mercado-de-electrodomesticos-crece-41-en-argentina-en-2025/
Dossier
https://dossierweb.com.ar/electrodomesticos-en-auge-cuales-son-los-favoritos-de-los-argentinos-y-los-que-explotaron-en-ventas/