The fair as a driving force of the household appliances sector
Redoubling the bet in the face of the crisis is the strategy that Grupo Eletrolar proposes to reactivate the sector. When the outlook is uncertain, working even harder and putting energy into concrete actions seems to be the key to counteract paralysis by analysis and avoid unproductive situations.
In the current context of crisis added to the electoral climate in which the country finds itself, companies are making their best efforts to stay afloat, the household appliances and household items sector is no stranger to this scenario.
Some companies suspend some activities and postpone business because they are convinced that decisions cannot be made if they do not know what is going to happen. Business activity requires dynamism, anticipating scenarios can serve to prevent situations but can also lead to excess foresight that prevents progress.
Frente a este delicado momento que atraviesa el sector, los organizadores de Electronics & Home, eligen accionar y seguir trabajando para potenciar a la industria e impulsar el rubro. Si bien el panorama es complejo e impredecible en el corto y mediano plazo, los organizadores de la feria B2B líder del sector en Argentina, ya empezaron a comercializar los lugares para la tercera edición en 2020 con precios promocionales para aquellos expositores que reserven su lugar antes del 15 de noviembre del corriente. “Ofrecemos propuestas concretas para que todos sean parte y no se queden afuera de este espacio creado para todos los players involucrados”, dijo Carlos Clur, Presidente de Grupo Eletrolar.
In a difficult year with many challenges for the industry and the B2B sector, one of the most competitive strategies to move forward seems to be investing in fairs. Fairs and exhibitions continue to be effective as marketing spaces, they offer a short-term scenario with a great concentration of networking, a support and promotional tool to boost sales and promote new business. Consequently, the ideal context for potential buyers. The return on investment for participating companies is greater than with any other type of direct marketing or advertising action. In addition, they are an excellent way to attract investors or reconnect with clients in a closer way and maintain brand visibility.
“No son tiempos fáciles para nuestra feria, aún así, este año logramos cumplir con las expectativas. Nuestro objetivo como organizadores es hacer que la feria sea el motor de crecimiento de nuestro sector. Aspiramos a que Electronics & Home sea la cita ineludible para todos los actores vinculados a este sector y el ámbito natural para potenciar el negocio y las ventas”, resaltó Clur.
Por su parte, Claudia Clur, Directora Comercial de Electronics & Home y representante de Grupo Eletrolar en Argentina, agregó, “en momentos así, la clave es unir esfuerzos de todas las partes interesadas para resguardar este espacio diseñado exclusivamente en beneficio de nuestro segmento y trabajar conjuntamente para alcanzar una nueva meta.”
Electronics & Home 2020, se realizará en el Centro Costa Salguero del 20 al 22 de Julio. Ya se encuentra disponible la reserva de espacios para las empresas que participaron en la última edición.
More info at: comercial@grupoeletrolar.com.ar
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