Redoubling the bet in the face of the crisis is the strategy that Grupo Eletrolar proposes to reactivate the sector. When the outlook is uncertain, working even harder and putting energy into concrete actions seems to be the key to counteract paralysis by analysis and avoid unproductive situations.

In the current context of crisis added to the electoral climate in which the country finds itself, companies are making their best efforts to stay afloat, the household appliances and household items sector is no stranger to this scenario.
Some companies suspend some activities and postpone business because they are convinced that decisions cannot be made if they do not know what is going to happen. Business activity requires dynamism, anticipating scenarios can serve to prevent situations but can also lead to excess foresight that prevents progress.

Faced with this delicate moment that the sector is going through, the organizers of Electronics Home choose to take action and continue working to strengthen the industry and promote the sector. Although the panorama is complex and unpredictable in the short and medium term, the organizers of the leading B2B fair in the sector in Argentina have already begun to market the places for the third edition in 2020 with promotional prices for those exhibitors who reserve their place before on November 15 of this year. “We offer concrete proposals so that everyone can be part and not be left out of this space created for all the players involved,” said Carlos Clur, President of Grupo Eletrolar.

In a difficult year with many challenges for the industry and the B2B sector, one of the most competitive strategies to move forward seems to be investing in fairs. Fairs and exhibitions continue to be effective as marketing spaces, they offer a short-term scenario with a great concentration of networking, a support and promotional tool to boost sales and promote new business. Consequently, the ideal context for potential buyers. The return on investment for participating companies is greater than with any other type of direct marketing or advertising action. In addition, they are an excellent way to attract investors or reconnect with clients in a closer way and maintain brand visibility.

“These are not easy times for our fair, yet this year we managed to meet expectations. Our goal as organizers is to make the fair the engine of growth for our sector. We aspire for Electronics Home to be the unmissable event for all actors linked to this sector and the natural environment to boost business and sales,” highlighted Clur.

For her part, Claudia Clur, Commercial Director of Electronics Home and representative of Grupo Eletrolar in Argentina, added, “in times like this, the key is to unite the efforts of all interested parties to protect this space designed exclusively for the benefit of our segment and work together to achieve a new goal.”
Electronics Home 2020 will be held at the Costa Salguero Center from July 20 to 22. Space reservations are now available for companies that participated in the last edition.

More info at: comercial@grupoeletrolar.com.ar