6th Edition - 2026
June 29-30 and July 1
La Rural - Buenos Aires

The largest technology and business event in the country closed its 2018 edition with great success. In this framework, the organizers have already confirmed its second edition for August 5, 6 and 7, 2019.

Buenos Aires – August 2018 – More than 3,000 professionals from Argentina and Latin America attended this event where they could see the latest innovations and product launches that will be protagonists of the second half of the year and 2019. And the main media outlets in the country attended to cover it .

La primera edición de Electronics & Home tuvo lugar del 30 de julio al 1º de Agosto en el Centro de exposiciones y Convenciones de la Ciudad de Buenos Aires – CEC. Por primera vez un evento ocupó la totalidad del predio más de 6000m2,130 stands con 300 marcas de las categorías: electrónicos de consumo, electrodomésticos, celulares, artículos para el hogar e informática, entre otros, marcas de las empresas más destacadas del país e internacionales.

“This edition exceeded our expectations, it was a success for the industry, commerce and all those buyers and visitors who had the opportunity to attend, generating new business. Both those specified in the exhibition and those that are expected to be finalized after the event,” stated Carlos Clur, President of Grupo Eletrolar. For the executive "this is a confirmation of the importance of having an event like this in the country, key to the development of the market and new opportunities to continue promoting the growth of the sector."

“The companies in the sector showed great support for our proposal, we completed 100% of the space sold and we also had strong institutional support, which confirms the need for an event of this magnitude in Argentina. That is why we have already confirmed the holding of its second edition in 2019, in which we hope to increase the number of attendees and increase the number of buyers sponsored by the event,” said Clur. In 2018, 150 purchasing executives and businessmen from the region were invited with tickets and accommodation by the event organization.

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Featured releases: The Blu cell phone brand and the Cuisinart small appliance brand arrive in Argentina thanks to Newsan; Jose M. Alladio participated with his Aurora and Drean brands, highlighting the new Drean Next washing machine line that has innovative Eco Applied technology; Peabody presented new features in its white line; Codini, with the launch of its washing machine with inverter technology; Tuyu with its 2019 ventilation line; Liliana with her Fullpros AM790 processor; Logitech its Wireless Combo MK850 Performance; Measure your Side by Side Inox refrigerator as a novelty; Whirlpool, with its latest technology in kitchens, washing machines and refrigerators, among others.

Electronics & Home Congress, presento referentes que abordaron temas como el nuevo perfil de los consumidores en la era digital, la transformación que están atravesando las empresas y las oportunidades que brindan las nuevas tecnologías para hacer negocios y llegar a los usuarios finales.

The consulting firm GFK reported the number of total sales in the local appliance market, which grew by 10% in the first semester of 2018, compared to the previous year, with SmartTVs being the protagonists of the semester. The Premium and Ultra Premium segments were the ones that grew the most in the year, adding 13 points of share in the total market.

Electronics & Home cuenta con el apoyo institucional de FACAHOGAR, Federación Argentina de Comercio en Artefactos para el Hogar y Afines, cuya misión es agrupar a las empresas-comercios mercantiles minoristas dedicadas a la comercialización de artefactos y artículos para el hogar y productos afines, y difundir la actividad de sus asociados. La realización del evento estuvo a cargo de Messe Frankfurt Argentina, la empresa líder en organización de exposiciones profesionales del mundo.