6th Edition - 2026
June 29-30 and July 1
La Rural - Buenos Aires

The most important fair for appliances, technology and household items in the country returns for its sixth edition on June 29, 30 and July 1 with a projection of double growth, a new headquarters in La Rural and a multi-sector proposal that connects the B2B format with B2C communication.

Electronics & Home Argentina 2026 will return with its sixth edition on June 29-30 and July 1 in The Rural, in a space of 10,000 m², double that of the previous edition. This growth reflects the expansion of the event towards a multi-sector fair with multiple possibilities, establishing itself as the largest meeting point between industry and commerce in the country.

Organized by Grupo Eletrolar and Azul Play, the fair combines the B2B format with B2C communication through Electronics Home TV, creating a bridge between companies, retail and the final public. “Today more than ever, the event is consolidated as a must-see and invaluable event for our sector, a fair that grows with each edition and incorporates new formats to expand our offer for exhibitors and visitors,” he highlighted. Juan Cruz Martín Grondona, Commercial Director of Electronics & Home Argentina.

This year's edition marked significant progress, with 8,000 attendees, 5,500 square meters of exhibition space and more than 120 stands from national and international companies. Proposals such as the Electronics Home Forum and the Supermarket Business Round were highlighted, which expanded commercial opportunities.

The development of its own Electronics Home TV channel, led exclusively by Fernando Carolei and Santiago Do Rego, made it possible to bring news live and through the networks, in addition to achieving coverage on recognized programs such as Tecno Tendencias (A24) and TN Tecno (TN).

The Online Agenda System facilitated meetings between VIP buyers and exhibitors, optimizing business generation.

Everything that is coming

With the new headquarters in La Rural and more than double the space, Electronics & Home Argentina 2026 will offer an environment with multiple proposals for the integration of sectors and the growth of commercial opportunities. “We are very excited about this expansion of the fair, at the same time we incorporated the “&” in our name, in order to highlight the Home concept in the format, since in that sense many new things will come for 2026,” Grondona said.

Participating in Electronics & Home Argentina2026 is accessing an ecosystem where innovation, contacts and visibility converge. Exhibitors will be able to find new suppliers and strategic partners, carry out launches and activations, participate in conferences with industry leaders, and connect with more than 10,000 qualified visitors from the wholesale, retail and corporate channels.

In addition, they will have exclusive coverage and international projection, in synergy with the sister fairs Eletrolar Show (Brazil) and Electronics & Home (Mexico), thus expanding their reach to new markets in the region. Exhibition categories cover appliances, televisions and audio, cell phones, computing, gaming, household items, personal care and mobility. Items such as health, lighting, toys, mattresses, box springs, furniture and bazaar are also included, turning the fair into a complete space of solutions for the different realities of Argentine homes.

With an innovative format, larger exhibition area and multichannel communication, Electronics & Home Argentina 2026 promises a unique experience to promote business, networking and the integration of multiple areas of industry and commerce. All, in the same place.

POWER MEDIA
Growth in communication

Communication will continue to enhance the reach of the brands and bring the news presented to an increasingly wider audience.

Network campaign:
It takes place over 6 months, achieving greater visibility for participating companies.

Own media:
Magazines Integración Empresaria (Argentina), Eletrolar News (Brazil) and Electronics & Home TV.

Press:
Coverage in sector media and press conferences with renowned newspapers.

Television:
Presence in trends and consumer programs.