The Eletrolar Argentina Group plans to organize a key meeting point for the home appliance and electronic goods sector in the region. The event will be from July 30 to August 1, 2018, in Buenos Aires.

In 2018, the international event that links local and international companies in our sector with buyers from across the region arrives in Argentina.

That is the objective proposed by the first edition of Electronics Home, a B2B fair organized by the Eletrolar Argentina Group, which will present new technologies and products for the home in the renovated Municipal Exhibition Center of the City of Buenos Aires, from July 30 to August 1 of next year.

There will be three days to do business and strengthen ties with buyers from all over the country and the region, expanding borders, internationalizing and projecting your brand in several Latin American countries.

Electronics Home has the support and experience of the Eletrolar Brasil Group, which for 13 years has organized the largest international fair in Latin America, with the representation of the main countries in the region: Bolivia, Peru, Colombia Paraguay, Uruguay and Chile . In addition, the fair will be carried out by Messe Frankfurt Argentina, the leading company in the organization of professional exhibitions in the world.

The initiative comes at the appropriate time, since Argentina is going through a phase of economic opening and is willing to occupy the place it deserves as one of the most important markets on the continent.

“Today, Argentina has clearer rules. That provides greater security for businesses and attracts investors. It is time for companies to expand,” says Carlos Clur, president of Grupo Eletrolar Argentina.

As a business fair, Electronics Home plans to have local exhibitors, from multinationals based in Argentina, and from other countries, to present their products to international buyers, retailers, wholesalers, distributors, importers, exporters and representatives of electronic commerce.

In accordance with the forecasts of the Eletrolar Argentina Group, the fair plans to bring together more than a hundred exhibitors in the 5,000 covered square meters of the Municipal Exhibition Center of the City of Buenos Aires.

Buyers will be sponsored with tickets and lodging to guarantee the success of the event.

Strategic alliance
This event has the institutional support of the Argentine Federation of Commerce in Home and Related Artifacts, whose mission is to bring together retail commercial companies-businesses dedicated to the commercialization of artifacts and household items and related products, and to disseminate the activity of its associates.

Congress and exhibition
In parallel, the Eletrolar Argentina Group plans to promote a congress of specialists that address the most important topics for the segment, including marketplaces and electronic commerce, product trends, consumer behavior, lifestyles and consumer tastes. the millennials.

The objective of the conferences, workshops and debates is to contribute to the broader knowledge of the paths to follow by both manufacturers and retailers, to attract different user and customer profiles.