Electronics Home returns with more innovation and the expectation of exhibiting 1,500 products from more than 350 brands in its fourth edition. Before an estimated audience of 6,000 visitors, the fair is positioned as the event that brings together the main representatives of industry and commerce for three business days.

By Claudia Carrivale
prensa@editoracycargentina.com.ar

Betting on the growth of the home channel

The most popular international event in the B2B sector of household goods, appliances, telephones, computing, furniture, mattresses and design returns with its fourth edition. Electronics Home 2024 will take place on July 10, 11 and 12 at the Costa Salguero Center in the City of Buenos Aires. Organized by Azul Play and Grupo Eletrolar, the purpose of the fair is to present new technologies and products for the home, promote business and expand links between manufacturers, distributors and buyers throughout the country and the region. It will be an exclusive event for professionals in the sector and the corporate market.

In its fourth edition, more than 1,500 products from more than 350 brands will be exhibited in an area of ​​5,000 square meters, with more than 100 stands during 3 business days, resulting in the most complete showroom in the industry and retail.. The fair will bring together manufacturers, importers, wholesalers, distributors and representatives with business owners, presidents, CEOs, managers, retail chains, ecommerce, marketplaces, medium and small businesses, purchasing networks, such as the corporate channel, construction companies, architects and any company or
trade that demands electrical appliances.

Carlos Clur, President of the Eletrolar Group, highlighted: “Our fair is an engine that drives the home channel. Electronics Home has managed to consolidate itself in Argentina as a space that exhibits the latest industry trends and opens opportunities to expand commercial operations nationally and internationally. Our commitment is to continue improving the productivity of this fair, further strengthening the relationship between the industry and the retail sector. For this reason, we focus on expanding networking, so essential today.”

“We are excited about this new opportunity that we have created with great effort to turn Electronics Home into the only event in the country that brings together all the players in the sector. We know, based on our history, that the international fair format generates a transformative space for companies. In addition to providing more opportunities for insertion in the market, it allows greater visibility for the brands thanks to the significant investment in communication that we make before, during and after the event.” added Juan Cruz Martín Grondona, Commercial Director of Electronics Home, highlighting the value of the 2024 edition.