The region's potential in regards to the exhibition industry promises to boost the sector. Taking advantage of the momentum can open new opportunities for Argentine companies.

The Global Association of the Exhibition Industry (UFI), the largest association of relevance in relation to the exhibition industry worldwide, and the American International Fair Association (AFIDA), an entity that brings together companies related to the organization, implementation and venues for fairs, events and exhibitions throughout the Latam region, Brazil, Mexico, Colombia and Argentina stand out as the markets with the greatest development in fair culture in Latin America. For its part, according to the Economic Observatory of Meetings Tourism of the Argentine Republic, OETR, our country is the second most important destination in Latin America - after Brazil - with regard to the meetings industry (congresses, exhibitions, fairs and conventions), and is located in the top 20 of the ranking of the International Congress and Convention Association (ICCA). No small data, since Latin America is projected as one of the markets with great potential for trade fair expansion at a global level.

However, it is important to highlight that the Latin American fair market is very dynamic in terms of economic cycles, and Argentina does not escape this context, so the need, on the part of fair organizers, to reinvent themselves and find new markets where they can generate opportunities of business, attracting potential buyers and exhibitors both for its already positioned events and those to be developed, is a current reality.
En ese sentido, Grupo Eletrolar, después del éxito de las ferias de Brasil y Argentina y la búsqueda de un nicho para compradores de Latinoamérica, eligió estratégicamente Miami como sede de la primera edición de Electronics Home & Mobile – Latin American Edition, la única feria comercial de electrónica de consumo y electrodomésticos enfocada en el mercado latinoamericano.

The state of Florida, in particular Miami, has been the business center par excellence for Latin American commerce. Considered the gateway, due to its location, infrastructure, hotels and convention centers, it is the ideal destination to enter the North American market and other promising international markets.
Electronics Home & Mobile Miami tiene el propósito de crear puentes entre la industria de los países de la región y conectarlos con miles de compradores potenciales que buscan establecer alianzas o generar nuevos negocios en países como México, Brasil, Colombia, Argentina, Cuba, Guatemala, Honduras, Nicaragua, Puerto Rico, República Dominicana, Costa Rica, Panamá, Ecuador, Perú, el Caribe, entre otros.

Argentina stands out in the world for the quality and design of its products, so national companies and brands that decide to be part of this new proposal will be faced with an unparalleled opportunity to access new foreign markets, make presentations, the possibility to position their brands, promote their products and multiply their commercial contacts in the region.

Organizers estimate 5,000 buyers during the fair, in addition to 200 key national and international buyers in the sector, sponsored with airfare and accommodation at the Hyatt Regency Brickell hotel.
Electronics Home & Mobile Latin American Edition se realizará del 18 al 20 de mayo de 2020 en el Hyatt Regency Miami, James L. Knight Center, FL – EE.UU.

More information in: www.electronicshome.com