6th Edition - 2026
June 29-30 and July 1
La Rural - Buenos Aires

July 18, 2018 arielmcorg NEWS for https://infosertec.com.ar/
#Argentina – Electronics & Home 2018 arrives

The Eletrolar Argentina Group organizes this international event with the objective of presenting new technologies and products for the home, conducting business, strengthening ties with buyers throughout the country and the region, and having direct access to international brands. Electronics & Home has the support and experience of the Eletrolar Brasil Group, which for 13 years has organized the largest international event for the sector in Latin America. It will be exclusive for industry and commerce (Source Grupo Eletrolar).

The event will occupy the entire CEC for the first time, a space of approximately 6000m2. It will have the main companies, clients, suppliers, national and international buyers, retailers, wholesalers, distributors, importers, exporters and representatives of electronic commerce.

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The product categories that Electronics & Home will feature are: Home appliances, TV and home theater, health and well-being, lighting, audio and video, computing, toys, small appliances, personal care and beauty, household items, decoration, cell phones and telecommunications, wearable and automotive technology.

During the 3-day event, companies announced that they will launch, make announcements, and brands will show their latest innovations and technology. This is the case of Cyber, which will present its telepresence and artificial intelligence robots “Padbot” at its stand. And Callseg Energy presents its solar hot water tanks.

Fag Systems will launch Kanji Home at the event, a line designed for the home, with TVs, air conditioning units, coffee makers, kettles, grills and ovens. Grupo Runner, for its part, plans to present its FHD TV, a 50-inch Smart LED, during the Electronics & Home conference.

Drean will be with its new line of Drean Next washing machines that has innovative Eco Applied technology. Liliana launches within the framework of the event: her Fullpros AM790 processor. And Kiddyland makes its official presentation on the Retail channel.

Logitech presents its Wireless Combo MK850 Performance, a high-performance keyboard and mouse proposal that allows you to pair and work on up to three devices simultaneously. And Carrier announced that it will show its Side by Side Inox Midea refrigerator as a novelty.

Another highlight of the event is the Congress: on Tuesday, July 31 from 9:30 a.m. to 1:30 p.m., the Electronics & Home Congress will be held, which proposes a space to pragmatically address the local scenario in the new paradigm shift of the digital world.

The first congress on electronics, household appliances, cell phones, household items and IT, which will feature a panel of specialists who will address the most important topics for the segment, including marketplaces and electronic commerce, product trends, consumer behavior, lifestyles and tastes of millennials.

He will have the presence of prominent speakers such as: Fernando Cuscuela Director and consultant associated at Bigsmartlabs and Business Partner in Oleo Guide; Federico Dominguez, CFO of Inca Games, Andres Jara Wemero, CEO & Cofounder of Nubimetrics and Jorge Koremblit, LATAM GFK POS & IFR director, who will be in charge of presenting data and trends in the sector. He drives: Andrea Catalano, a journalist specialized in telecommunications and new technologies

Accreditation to the Congress and Agenda, click link.

The objective of these conferences is to contribute to the broader knowledge of the paths to follow by both manufacturers and retailers to attract different user and customer profiles.

Carlos Clur, President of the Eletrolar Group, stated: “We are very happy with this first edition, we had excellent participation from the exhibiting companies, completing the entire exhibition area. The event will be attended by a large number of buyers from the different provinces of the country and international businessmen. “This is a market that drives sales based on new product launches and new technologies, this will be a great product showroom where merchants from all over the country will come to decide what products they will offer to their customers.”

Electronics & Home has the institutional support of FACAHOGAR, the Argentine Federation of Commerce in Home and Related Artifacts, whose mission is to bring together retail companies-businesses dedicated to the marketing of home appliances and items and related products, and to disseminate the activity of its associates. The event will be carried out by Messe Frankfurt Argentina, the leading company in the organization of professional exhibitions in the world.

Electronics & Home 2018 – CEC (Buenos Aires City Exhibition Center)
From July 30 to August 1, 2018.